WEEK 6
Oops! Last week I seem to have read the course outline a little incorrectly and I did this week's readings last week. Getting a little ahead of myself. So, this week, I figure I'll do last week's readings. So I'm now talking about the readings from Week 5, and my comments on Week 6 readings are in Week 5 blog.
This week I think they key points to remember from the readings were that the basic underlying issue in relation to a successful PR plan is implementing a SMART strategy. This is, a strategy which is Specific, Measurable, Achievable, Realistic and Timely. I think that the readings really emphasised how important strategy is to a campaign.
The readings made me think more about PR practice/theory in that I realised how much of a PR campaign relies on knowledge and research. I did know that obviously, research must be conducted in relation to the company or objectives prior to starting the campaign, but I didn't know the different sections of this research. For example, research into the company's mission statement and their objectives, what objectives the company wants from the campaign, realistic outcomes from the campaign, other campaigns that are similar, and looking into past campaigns that have been successful. Successful campaigns might then be looked at in terms of how they were implemented and what sort of strategy was used.
The second reading made me think of how vast PR strategies can be, and how publics, outcomes and messages need to be clearly defined in order to determine which is the best way to go about things, and what the strategy for the campaign should be.
Oops! Last week I seem to have read the course outline a little incorrectly and I did this week's readings last week. Getting a little ahead of myself. So, this week, I figure I'll do last week's readings. So I'm now talking about the readings from Week 5, and my comments on Week 6 readings are in Week 5 blog.
This week I think they key points to remember from the readings were that the basic underlying issue in relation to a successful PR plan is implementing a SMART strategy. This is, a strategy which is Specific, Measurable, Achievable, Realistic and Timely. I think that the readings really emphasised how important strategy is to a campaign.
The readings made me think more about PR practice/theory in that I realised how much of a PR campaign relies on knowledge and research. I did know that obviously, research must be conducted in relation to the company or objectives prior to starting the campaign, but I didn't know the different sections of this research. For example, research into the company's mission statement and their objectives, what objectives the company wants from the campaign, realistic outcomes from the campaign, other campaigns that are similar, and looking into past campaigns that have been successful. Successful campaigns might then be looked at in terms of how they were implemented and what sort of strategy was used.
The second reading made me think of how vast PR strategies can be, and how publics, outcomes and messages need to be clearly defined in order to determine which is the best way to go about things, and what the strategy for the campaign should be.
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